WEEK 10 CASE STUDY
CHALLENGES AND OPPORTUNITIES: FLIPKART Rafael John (TP072612) - Opening Flipkart, started in 2007 with an initial investment of less than USA $10,000 by Sachin Bansal and Binny Bansal, is one of India's top online shopping companies (Dutta & Bhat, 2014). It began as a website selling books but quickly grew to offer many types of products, including electronics, clothing, home items, groceries, and more. Flipkart is well-known for its focus on customers, good prices, and wide range of products, serving millions of people across India. In 2018, Walmart bought Flipkart, giving it strong financial support and new strategies. This helped Flipkart compete better with big rivals like Amazon India and new local businesses like Reliance’s JioMart. Flipkart is known for its smart use of technology, delivery services, and customer care, setting high standards in India's online shopping market. Its delivery service, Ekart, ensures quick shipping even to far-off places, while i...