WHAT IS; WHAT IF; WHAT WOW; WHAT WORKS: GrabFood Rafael John (TP072612) - What is Grab is one of numerous Transportation Network Companies (TNC) offering "ride sharing" and "ride hailing" services through technology-driven, on-demand platforms accessible via web or mobile applications, connecting drivers with passengers (Ackaradejruangsri, 2015). Started in Malaysia in 2012 by Anthony Tan and Tan Hooi Ling, Grab began as a taxi service called GrabTaxi. It grew fast, offering rides in cars, bikes, and carpooling. In 2016, Grab made GrabPay, a way to pay for things digitally. It added more services like GrabFood, GrabExpress, GrabMart, and GrabFinancial. These changes were helped by partnerships and buying other companies. Despite some problems with rules and other companies, Grab bought Uber's operations in Southeast Asia in 2018, making it a big player in the region. Today, Grab is a big part of Southeast Asia's online world, offering many services and wor...
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